Sinsomboon Group was established in 1990 by Mr. Sutin Vongsurbchart, present Managing Director. Sinsomboon Trading Co., Ltd. Is one of the biggest electronic appliance distributors in Thailand, with the distribution channel in department stores, discount stores, and retailers in both Bangkok and other districts of Thailand.
 

History 

 
1990 Established Sinsomboon Trading Ltd. As distributor of electronic appliances of every brand. 
 
1993 Started electronic appliance retail stores in department stores in the name of Sin Muang Thong Electric and S.M.T.Electromart. 
 
1998 Expanded business to water dispenser manufacturer in the name of Siritana Cooler Ltd, using "Victor" brand. 
 
2001 Expanded business to export-import business in the name of Sirichoke Import-Export Ltd., with business partner in neighboring countries such as Myanmar, Laos, Cambodia, Vietnam, Nepal, Sri Lanka and etc. 
 
Outline 
 
Company Name : Sinsomboon Trading Co.,Ltd. 
Head Office Location : 219 Soi. Phungsuk Sukhumvit 71 Rd. Prakanong Nuar Wattana Bangkok 10110 Thailand. 
 
Managing Director : Sutin Vongsurbchart 
 
Foundation : 4 February 1990 
 
Net Sales : 700 million baht 
 
Number of Employees : 128 
 
No of Consolidated Companies :   4